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BTCC / BTCC Square / Global Cryptocurrency /
Disney and Coca-Cola Reignite Brand Power with Star Wars Campaign

Disney and Coca-Cola Reignite Brand Power with Star Wars Campaign

Author:
Global Cryptocurrency
Published:
2025-06-27 14:56:03
17
3
BTCCSquare news:

Coca-Cola and Disney are leveraging their 70-year partnership through a new Star Wars-themed campaign, 'Refresh Your Galaxy.' This strategic MOVE aims to revitalize both brands amid lackluster stock performance. Limited-edition Coke designs will roll out globally, targeting emotional loyalty among Star Wars' massive fanbase.

For Coca-Cola, the initiative extends beyond collectible cans. It's a play for retail uplift, social media engagement, and premium pricing power in an increasingly competitive beverage market. Disney stands to benefit from renewed franchise enthusiasm as it continues to monetize the Star Wars universe across its content ecosystem.

|Square

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